09:00 - 09:10
Welcome remarks from the Editor
Main Stage
09:10 - 09:55
Thought Leadership Panel: The evolution of marketing – why all marketers should be Performance Marketers
Main Stage
- Engaging consumers during a cost of living squeeze
- Realise the full potential of data-driven marketing in your organisation
- Use audience insights and channel knowledge to deliver trackable performance and demonstrable ROI
- Harness the role of automation in creative engagement and audience attribution
- Deliver more creative and compelling customer experiences with exciting, new advertising alternatives like Web3 (innovation in advertising)
09:55 - 10:25
The digital-first approach to attribution: Why performance marketing should lie at the heart of your organisation’s culture
Main Stage
Utilising the 5A’s (Audience, Assets, Access, Attribution and Automation to become a digital transformation champion, deliver growth, engagement and enriched customer experiences
- Creating an Omni channel digital first strategy that delivers consistent and seamless business touch points
- Embedding technology into your organisation in a meaningful way that drives customer experience and engagement
- Increasing efficiency and business agility through data driven customer insights