Prove the business value
Show how the case studies, data and practical techniques on the agenda link directly to your team’s targets and the results you’re accountable for.
Making the business case
Get the green light to attend PMW Unlocked 2027
Want to attend Performance Marketing World Unlocked but need to convince your manager first? Our business case template sets out what you’ll learn, what you’ll bring back and why the day is worth your time out of the office.
Wednesday 3 March 2027
West Hall, Olympia, London
Your business case template
Everything you need to get approval, in one ready-made document
Plan what you’ll bring back
Pick the sessions most relevant to your role and set out how you’ll share what you learn with your team once you’re back at work.
Make approval easier
Use a ready-made structure and email that your manager can read in a few minutes, so the decision is quick and the case is clear.
Why attend
One day of practical, evidence-led content for performance-driven marketers
Performance Marketing World Unlocked brings together outcome-driven marketers, practitioners and experts on Wednesday 3 March 2027 at Olympia, London, with every session curated by the Performance Marketing World editorial team.
See what to expect on the day- 1day of content
- 5stages
- 60+sessions
- 100+specialist speakers
Speakers from
- Financial Times
- Nectar360
- Commerce Media Works
- Astral
- CMO Growth Partners
- Performance Marketing World
What you’ll take back
What your business gets from your day at PMW Unlocked
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01
Techniques you can use straight away
Practical tools, frameworks and approaches you can apply to live campaigns as soon as you’re back at your desk.
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02
Evidence of what’s working
Real case studies with the metrics behind them, so you can back your next decision with proof rather than guesswork.
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03
Better decisions on spend and technology
A clearer view of which channels, tools and measurement approaches are worth investing in, and which aren’t.
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04
A stronger network
Connections with peers and practitioners who are working through the same challenges as you and your team.
Download the template
Ready to make the case?
Fill in your details to download the business case template, including a ready-to-send email you can adapt for your manager.
- A ready-to-send email for your manager
- The business value of attending, in your manager’s terms
- A plan for sharing what you learn with your team
Get your business case template
Complete the form and your template will be ready to download straight away.
Thank you.
Your business case template is ready, so download it below and adapt it for your manager.
Download the templateOnce you’ve got the green light, book your pass.
Next steps
Everything else you need for your business case
View pass options
See the prices for every pass, so you can include the exact cost in your business case.
Buy a passBringing a team?
Book three or more passes for a small or large group rate and make one case for the whole team.
Explore team passesExplore the agenda
Choose the sessions that matter most to your role and add them to your business case.
Explore the agendaGet ready to rewire marketing.
Book your pass for PMW Unlocked 2027 once you’ve got the green light.