Head of Co-op Media Network, Co-op
Dean is a dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, previously holding roles in advertising, loyalty, CRM, trade planning, brand management, and customer strategy.
His career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, Dean has spent more than a decade driving the performance of Co-op’s grocery and life services businesses in a variety of customer & commercial functions.
As the Head of Co-op Media Network, Dean is responsible for growing Co-op’s convenience-focused media business. Partnering with advertisers to leverage Co-op's scale, media attention, and first-party data to make purchase decisions easier for shoppers.
As Co-op Enterprise Person Data Owner, Dean is also trusted to safeguard customer interests whenever their data is shared, moved, and used.