Duncan Nichols

Duncan Nichols is a senior digital marketing and strategy leader. As Managing Director, Strategy & Planning, he has built and leads a specialist strategy and planning team at Croud, helping brands navigate complex and evolving media landscapes with insight-driven, data-led strategies.

With over 15 years’ experience, Duncan joined Croud in 2017 and has played a key role in shaping the agency’s strategic offering and thought leadership. Prior to Croud, he was Business Director at Mindshare, where he led paid search and social strategy for major global brands across sectors. His career began in hands-on digital roles including at Time Out, giving him a strong foundation in performance marketing that continues to inform his strategic approach today.