Ellis O'Connell

I’m Head of Marketing at Warners Group Publications, with a decade of in-house marketing experience, responsible for the performance and strategic direction of marketing across our outdoor leisure magazines, digital platforms, and live events. My approach focuses on simplifying marketing, connecting content and commercial outcomes, and using the full customer journey rather than obsessing over the final click. I’m passionate about challenging over-reliance on automation and AI, and believe strong fundamentals, smart data use, and human judgement are still what make paid media perform.