PMW Unlocked is the high-impact one-day event for performance-driven marketers, bringing together the people, ideas and expertise shaping performance marketing.

PMW Unlocked takes place on Wednesday 3 March 2027 in London.

PMW Unlocked 2027 takes place in London at Olympia, Hammersmith Rd, London W14 8UX. 

PMW Unlocked takes place at Olympia, Hammersmith Rd, London W14 8UX. 

The venue is right next to Kensington (Olympia) Station, which is served by the London Overground’s Mildmay line and Southern Rail. West Kensington and Barons Court Underground stations are also a short walk away. Please check the TfL status page for the latest service updates before you travel.

PMW Unlocked is for anyone working in or around performance marketing, including brand-side marketers, agency professionals, and technology and platform specialists. Whether you’re running campaigns day-to-day or shaping strategy, you’ll get practical, evidence-led insight into what’s changing, what’s working and what to focus on next.

You’ll learn what’s changing in performance marketing, what’s working now and what to focus on next. Across six stages, the Performance Marketing World editorial team brings together brands, agencies, technology platforms and specialists for a day of practical, evidence-led content.

PMW Unlocked 2027 will explore what it means to rewire marketing for a changing performance landscape, and what marketers need to consider next. Across six stages, sessions will cover the shifts reshaping how marketers work, from AI and fragmented customer journeys to evolving measurement and growing pressure on budgets.

PMW Unlocked takes place at Olympia, Hammersmith Rd, London W14 8UX. There are a range of hotels and accommodation options across West Kensington and surrounding areas. We recommend choosing accommodation with convenient transport links to Olympia.

Haymarket Media Group, the organisers of Performance Marketing World Unlocked, are committed to ensuring our events provide a positive and enjoyable experience for everyone present. All attendees are expected to adhere to our Events Code of Conduct to ensure a safe, respectful and inclusive environment for everyone attending Performance Marketing World Unlocked.

Pre-sale passes for PMW Unlocked start at £249.

A standard pass costs £349, with discounts available for teams.

View PMW Unlocked pass options here.

You can buy a pass directly here by selecting your pass type and completing the online registration process.

PMW Unlocked passes should be purchased in advance. We strongly recommend securing your pass early to guarantee your spot and avoid disappointment.