Marketing Director, Budweiser & Bud Light
Born in Belgium, raised in Houston, Texas. International background with a creative & entrepreneurial mindset focused on dreaming big, driving strategy & execution, and being a catalytic agent of change. A passionate marketeer who watched VHS’ & DVDs of Cannes Lions as early as 12 years old, Frederic has been leading Budweiser’s efforts to scale across Europe for the past 2 years.
Love marketing and... BEER!
Session: Growth through partnership: prioritising scalable affiliate opportunities to maximise a cohesive consumer experience