Chief Marketing Officer, IAB Europe
Helen Mussard is the Chief Marketing Officer for IAB Europe, the European-level association for the digital marketing and advertising ecosystem. As well as leading all marketing, communication and PR initiatives for IAB Europe, Helen manages IAB Europe’s industry committees to promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. Helen joined IAB Europe from global AdTech company, Vibrant Media, where she was VP of Global Marketing. Prior to joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organizations and digital start-ups.