Jasmin Kreiken

Jasmin Kreiken is Director Media at Foot Locker EMEA, where she leads a team driving performance through brand and full-funnel marketing. Based in Amsterdam, she oversees strategy across key European markets, aligning media investment, consumer engagement, and business growth across both store and online channels.

With over a decade of experience in digital marketing and media, Jasmin combines analytical precision with strategic execution, embedding data-driven decision-making and automation into Foot Locker’s omnichannel marketing operations. Her work spans media strategy & planning, paid media, CRM, and measurement, with a focus on improving efficiency, scalability, and measurable return on investment.

As a member of the PMW Advisory Board, Jasmin brings a deep understanding of how brand strength and performance marketing intersect to deliver sustainable growth. She is passionate about building modern marketing organisations that connect technology, insight, and accountability.