Matilda Lucy

Growth Strategist, Growth Strategist and Consultant

Matilda is a growth strategist and consultant to startups and scaleups including Lime, The Lowdown, and Trail App. Matilda applies a discovery-driven approach to growing early-stage businesses through both organic and paid channels. She specialises in building brands that want to stay culturally relevant for the long run. Fewer vanity metrics and less ad spend on sh*t content. More interesting, cyclical growth.