Scott Sinclair
Head of Search+, Google
Scott leads Google’s Performance and Apps specialist teams across the UK and Ireland, advising the largest and most complex organisations in the region on adapting to an AI-driven Search landscape. His work focuses on helping brands navigate the cultural shift required by AI, supporting leaders to move beyond rigid planning models toward more flexible approaches across budgeting, creative and measurement that reflect how demand now emerges. His team’s mission is to reduce complexity and help brands unlock growth by better meeting user needs.