SegmentStream's Conversion Modelling Platform is the next-generation solution to outdated attribution and conversion tracking tools that are no longer suitable for cross-device and cross-browser customer journeys, and modern cookie restrictions.
Conversion modelling refers to the use of machine learning to quantify the incremental impact of marketing efforts when real conversions cannot be observed. With conversion modelling, marketers do not have to rely on cookies or attribution data to make critical business decisions.
SegmentStream combines your first-party behavioural visitor data with ML-algorithms to enable comprehensive measurement and performance optimisation. Even where conversion data is missing.