Sophie Maycroft
Digital Marketing Director, Savills
Sophie is Head of Paid Media at Savills, leading performance marketing across B2C and B2B audiences. With experience across property and financial services, including senior roles at Barclays, she specialises in data-driven paid media across search, social, and property portals. She leads an in-house team of media buyers and works with agency partners to deliver lead generation and full-funnel growth.