OK, time to break things and figure out how to fix them.
Theory is banned. This is the R&D department, the skunkworks, and the mad scientist's basement all in one. This is where the geeks, the testers, and the truly brave come to play with the tech that isn't even in beta yet.
We're running live diagnostics. We're doing live teardowns. We're testing experimental tools on real-world problems in real-time.
It might get weird. It will definitely get messy. And you will absolutely walk away having seen something no one else has. Safety goggles on.
What is The Lab experience?
Learning by doing
Experimental workshops
Test, learn and optimise
Featured sessions include:
Debate: Can retail media outshine TV as the ultimate brand builder?
Discussion: Data is rewriting creative - and scale is the new battlefield
Debate: Retail Media - Profit engine or margin mirage?
MEET THE
MAD SCIENTISTS
These are the engineers, the tech wizards, and the experimenters. They are the ones building the future, one broken test at a time
SEE THE
LIVE EXPERIMENTS
These are not 'workshops'. This is live surgery. Watch as we audit, review, dissect... right in front of you.
POWERED BY THE INVENTORS
These partners are funding the research, breaking the barriers, and probably voiding a few warranties.