Tom Kendall

IBM , Head of Digital Marketing EMEA

Tom Kendall is the Head of Digital Marketing for IBM EMEA and is on the Advisory Board for the Digital Marketing Institute. With over 18 years experience across agency and B2B clients, Tom has led strategic media plans for top B2B and B2C clients at ZenithOptimedia, grown the digital experience globally for IBM Security and is currently ensuring the client experience is the best it possible can be across multiple languages in EMEA. Tom has always had a digital first approach to work.