Upp.ai

Upp.ai is an innovative agent-based AI platform that is disrupting traditional eCommerce advertising. Optimising AI-driven paid media, such as Google Performance Max, with advanced data engineering, data enrichment and workflow automation. Upp.ai captures market demand in real time, manages campaigns at a SKU level and scales to the largest inventories while providing measurement and transparency to ensure alignment with paid media objectives and business goals.

Upp.ai supports retail paid media teams by automating campaign management, interpreting market and first party data to maximise marketing investments.

The company was recognised for its leading AI solutions at the PMW awards and UK eCommerce awards 2025.

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