Tailor your experience to match your priorities, choosing content from our 6 streams to create your ultimate agenda:

DAY 1 
1ST MARCH 2023

08:00 - 09:00 | Registration & morning refreshments

MAIN STAGE

Opening plenary: Attribution


09:00 - 09:10 | Welcome remarks from the Editor

Robin Langford, Editor, Performance Marketing World



09:10 - 10:00 | CMO Insights Panel: The digital evolution of marketing – Why all marketers should be Performance Marketers 



10:00 - 10:30 | In Conversation with (CMO Perspective): Navigating the performance marketing landscapeW



10:25 - 10:45 | Bridging the online-offline gap: how to plan, execute, measure and optimise a successful omnichannel attribution strategy 


10:50 - 11:20 | Morning refreshments


11:20 - 11:50 | Campaigns, clicks and conversions: How to deliver meaningful cross-channel campaigns to engaged audiences



11:40 - 12:00 | The digital-first approach to attribution: Why performance marketing should lie at the heart of your organisation’s culture 


12:00 - 13:15 | Networking Lunch


13:15 - 13:35 | Presentation: Paid social in new territory: Spending effectively and efficiently on new social platforms


13:50-14:10 | Presentation: TV buying: The future of advertising individualization?


14:15 - 14:35 | Fireside Chat: Tracking your performance across the social channels that matter to your consumers



13:15 - 13:35 | Fireside Chat: Navigating new privacy rules whilst boosting eCommerce sales


13:50-14:10 | When to optimise and when to pay? The importance of organic SEO as a dynamic growth channel in eCommerce


14:15 - 14:35 | Better performance with better attribution



13:15 - 13:35 | Fireside Chat: The cookie is crumbling - how HSBC saw it coming and what they’ve done to survive in a post-cookie era


13:50-14:10 | Prioritising your first-party relationships


14:15 - 14:35| Dealing with ‘walled-gardens’ and the lack of third party tracking infrastructure

14:35-15:00 | Afternoon Networking Break


15:10 - 16:05 | Panel discussion: Can the refined customer experience be found despite ongoing platform user migration?


16:10 - 16:30 | Digital OOH screens – changing the face of OOH paid advertising and attribution



15:10 - 15:35 | Case Study Presentation: The Luxury growth engine is misfiring… time for plan B


15:40 - 16:00 | Redefining how your consumers interact with their money


16:10 - 16:30 | Conversion Modelling and Multi-Touch Attribution



15:10 - 15:35 | Presentation: How personalisation transformed digital sales


15:40 - 16:00 | Presentation: Personalising CX to build consumer relations and boost machine learning potential


16:10 - 16:30 | Presentation: Optimizing marketing performance through smarter data capture and analysis

16:35 | Closing Remarks

PM UNLOCKED OFFICIAL AFTER PARTY AND NETWORKING DRINKS

Included in your two day pass, the official after party and networking drinks is not to be missed! Giving you ample opportunity to relax, unwind and network with your peers, this is the place to be!

DAY 2 
2ND MARCH 2023

08:45 | Registration & morning refreshments


09:10| Panel Discussion: Thinking outside of the box - how can brands be noticeable in an era of endless creativity?


09:30| Presentation: Rethinking Gen Z: Being brave with creative discourse and promising privacy to gain consumer trust


09:50| Performance Marketing with a purpose


09:10| Presentation: Growth through partnership: prioritising scalable affiliate opportunities to maximise a cohesive consumer experience


09:30| Case Study Presentation: The Luxury growth engine is misfiring..time for plan B


09:50| Panel Discussion: The age of the influencer - what is the next phase of trusted social marketing?


09:10| The CX is always right: Prioritising efficiency ahead of automation


09:30| Automation and attribution: why your techstack needs to work better for you


09:50| Web3: Decentralisation and the new digital economy

10:30-11:15 | Morning Refreshments


11:15 | Presentation - Redefining the ‘organic marketing strategy’ to maintain consumer trust


11:35 | Why an Omni Channel approach to acquisition is key to customer engagement and growth


11:55 | Short Form vs. Long Form Content - What will the future of engagement look like?


11:15 | Unlocking your Gen Z audience


11:35 | Lessons from E-sports: Promoting digital product through affiliates and fandom culture


11:55 | Influencers and Esports: A match made in heaven?


11:15 | Automation vs. Intervention: know the balance to ensure your AI works for your business 


11:35 | Marketing for the new norm: Changing internal culture and mindset 


11:55 | Conversational AI to help consumers reach purchase

12:15-13:10 | Networking Lunch


13:30 | Combining branding and performance marketing to boost revenue


14:00 | Should you prioritise brand authenticity over sales generation?


13:30 | Driving meaningful experiences with user-generated content 


14:00 | Fireside Chat: The future of social media for the next generation of consumers


13:30 | Conversational AI to help consumers reach purchase


14:00 | Tech is High Fashion: How AI innovation has infiltrated and strengthened the fashion industry.

14:30-15:15 | Afternoon Networking

ENGAGEMENT STAGE

Closing plenary: Attribution


15:15 | Customer loyalty in a hyper commercialised digital space - industry dreams and realities 



15:45 | Panel Discussion: What does the media mix of the future look like? 



16:30 | Panel Discussion: The future of performance marketing - predictions for the marketing evolution 


17:15 | Closing Remarks