DAY 1
1ST MARCH 2023
08:00 - 09:00 | Registration & morning refreshments
MAIN STAGE
Opening plenary: Attribution
09:00 - 09:10 | Welcome remarks from the Editor
Robin Langford, Editor, Performance Marketing World
09:10 - 10:00 | CMO Insights Panel: The digital evolution of marketing – Why all marketers should be Performance Marketers
10:00 - 10:30 | In Conversation with (CMO Perspective): Navigating the performance marketing landscapeW
10:25 - 10:45 | Bridging the online-offline gap: how to plan, execute, measure and optimise a successful omnichannel attribution strategy
10:50 - 11:20 | Morning refreshments
11:20 - 11:50 | Campaigns, clicks and conversions: How to deliver meaningful cross-channel campaigns to engaged audiences
11:40 - 12:00 | The digital-first approach to attribution: Why performance marketing should lie at the heart of your organisation’s culture
12:00 - 13:15 | Networking Lunch
13:15 - 13:35 | Presentation: Paid social in new territory: Spending effectively and efficiently on new social platforms
13:50-14:10 | Presentation: TV buying: The future of advertising individualization?
14:15 - 14:35 | Fireside Chat: Tracking your performance across the social channels that matter to your consumers
13:15 - 13:35 | Fireside Chat: Navigating new privacy rules whilst boosting eCommerce sales
13:50-14:10 | When to optimise and when to pay? The importance of organic SEO as a dynamic growth channel in eCommerce
14:15 - 14:35 | Better performance with better attribution
13:15 - 13:35 | Fireside Chat: The cookie is crumbling - how HSBC saw it coming and what they’ve done to survive in a post-cookie era
13:50-14:10 | Prioritising your first-party relationships
14:15 - 14:35| Dealing with ‘walled-gardens’ and the lack of third party tracking infrastructure
14:35-15:00 | Afternoon Networking Break
15:10 - 16:05 | Panel discussion: Can the refined customer experience be found despite ongoing platform user migration?
16:10 - 16:30 | Digital OOH screens – changing the face of OOH paid advertising and attribution
15:10 - 15:35 | Case Study Presentation: The Luxury growth engine is misfiring… time for plan B
15:40 - 16:00 | Redefining how your consumers interact with their money
16:10 - 16:30 | Conversion Modelling and Multi-Touch Attribution
15:10 - 15:35 | Presentation: How personalisation transformed digital sales
15:40 - 16:00 | Presentation: Personalising CX to build consumer relations and boost machine learning potential
16:10 - 16:30 | Presentation: Optimizing marketing performance through smarter data capture and analysis
16:35 | Closing Remarks
PM UNLOCKED OFFICIAL AFTER PARTY AND NETWORKING DRINKS
Included in your two day pass, the official after party and networking drinks is not to be missed! Giving you ample opportunity to relax, unwind and network with your peers, this is the place to be!
DAY 2
2ND MARCH 2023
08:45 | Registration & morning refreshments
09:10| Panel Discussion: Thinking outside of the box - how can brands be noticeable in an era of endless creativity?
09:30| Presentation: Rethinking Gen Z: Being brave with creative discourse and promising privacy to gain consumer trust
09:50| Performance Marketing with a purpose
09:10| Presentation: Growth through partnership: prioritising scalable affiliate opportunities to maximise a cohesive consumer experience
09:30| Case Study Presentation: The Luxury growth engine is misfiring..time for plan B
09:50| Panel Discussion: The age of the influencer - what is the next phase of trusted social marketing?
09:10| The CX is always right: Prioritising efficiency ahead of automation
09:30| Automation and attribution: why your techstack needs to work better for you
09:50| Web3: Decentralisation and the new digital economy
10:30-11:15 | Morning Refreshments
11:15 | Presentation - Redefining the ‘organic marketing strategy’ to maintain consumer trust
11:35 | Why an Omni Channel approach to acquisition is key to customer engagement and growth
11:55 | Short Form vs. Long Form Content - What will the future of engagement look like?
11:15 | Unlocking your Gen Z audience
11:35 | Lessons from E-sports: Promoting digital product through affiliates and fandom culture
11:55 | Influencers and Esports: A match made in heaven?
11:15 | Automation vs. Intervention: know the balance to ensure your AI works for your business
11:35 | Marketing for the new norm: Changing internal culture and mindset
11:55 | Conversational AI to help consumers reach purchase
12:15-13:10 | Networking Lunch
13:30 | Combining branding and performance marketing to boost revenue
14:00 | Should you prioritise brand authenticity over sales generation?
13:30 | Driving meaningful experiences with user-generated content
14:00 | Fireside Chat: The future of social media for the next generation of consumers