The Lab Stage

OK, time to break things and figure out how to fix them.

Theory is banned. This is the R&D department, the skunkworks, and the mad scientist's basement all in one. This is where the geeks, the testers, and the truly brave come to play with the tech that isn't even in beta yet.

We're running live diagnostics. We're testing experimental tools on real-world problems in real-time.

It might get weird. It will definitely get messy. And you will absolutely walk away having seen something no one else has. Safety goggles on.

Fireside Chat: Building a brand with personality, purpose and performance

— with Jamie Laing

— British Media Personality & Entrepreneur , JamPot Productions & Candy Kittens
Keynote Fireside Chat: Failure First Wins

— with Grace Miller

— Head of Failure & Experimentation , FlightStory
Keynote Presentation: Why we get consumers wrong.

— with Lea Karam

— Founder & CEO , Mindscope