Agenda 2026 - Day Two - Performance Marketing Unlocked

The era of the isolated CMO is over. The data that drives growth now sits with retailers, platforms, and partners – and only those who master collaboration will stay competitive. This keynote will show collaboration is the new operating system and why the future if every CMO depends on it.

A candid conversation on resilience, reinvention and the performance marketing strategies that make true comeback possible.

Registration

09:00 - 09:30

09:30 - 09:50

PMW Editorial team opening remarks

09:50 - 10:10

Keynote: The Data-Powered CMO – Collaboration as the new competitive edge

10:10 - 10:30

Sponsor Session - Hub

10:30 - 11:00

Fireside Chat: Making the comeback work

11:00 - 11:20

Sponsor Session - Croud

Morning break

11:20 - 11:50