PMW HOSTED BUYER PROGRAMME AGENDA 2026

Performance is no longer a vertical – it’s the currency of marketing. From brand building to creative execution, every activity is expected to deliver measurable impact. 

In this fireside chat, we’ll expose how the C-suite’s demand for accountability is reshaping marketing: why CMOs must speak the language of growth, how brand and performance are converging, and what it takes to measure everything across the funnel. Expect a provocative conversation that redefines what performance really means in 2026 and beyond.

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High-level thinking, small room focus. These expert-led, boardroom style sessions put you face-to-face with the industry’s sharpest minds. In small groups, you will tackle the most pressing changes in performance marketing. Expect candid conversation, practical insights, and the chance to benchmark your strategies against other senior marketers navigating the same issues.

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When growth slows, competition intensifies and budgets tighten, where do business leaders turn? Increasingly the answer is media. The right channels can rescue a struggling brand, accelerate profitable growth and open new markets.

This provocative session will challenge senior marketers to think beyond efficiency metrics and see media as a board-level tool for overcoming business challenges.

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