PMW HOSTED BUYER PROGRAMME AGENDA 2026


Day 1, 3 March 2026


09:30 - 11:45

Forum attendees invited to attend unlocked

12:00 - 13:00

1:1 meetings

Our 1:1 matchmaking process is designed to bypass the "small talk" and...

Our 1:1 matchmaking process is designed to bypass the "small talk" and move straight to meaningful business. By onboarding all delegates and suppliers with comprehensive profiles, we allow both sides to rank each other based on genuine relevance. Using a transparent Green/Yellow/Red matching logic, we ensure every scheduled meeting is rooted in mutual, active interest rather than random assignment.

Because this isn't a "black box" AI algorithm, you have full control over who you meet. By the time you sit down, half the work is already done: you no longer need to spend time figuring out if you’re a match, you can spend the entire session figuring out how to work together effectively.

13:00 - 14:00

Lunch

14:00 - 14:30

Keynote Fireside Chat: Everything is performance

Performance is no longer a vertical – it’s the currency of marketing....

Performance is no longer a vertical – it’s the currency of marketing. From brand building to creative execution, every activity is expected to deliver measurable impact. 


In this fireside chat, we’ll expose how the C-suite’s demand for accountability is reshaping marketing: why CMOs must speak the language of growth, how brand and performance are converging, and what it takes to measure everything across the funnel. Expect a provocative conversation that redefines what performance really means in 2026 and beyond.

14:30 - 15:15

Boardroom Clinics

High-level thinking, small room focus. These expert-led, boardroom style sessions put you...

High-level thinking, small room focus. These expert-led, boardroom style sessions put you face-to-face with the industry’s sharpest minds. In small groups, you will tackle the most pressing changes in performance marketing. Expect candid conversation, practical insights, and the chance to benchmark your strategies against other senior marketers navigating the same issues.

15:15 - 16:15

1:1 Meetings

Our 1:1 matchmaking process is designed to bypass the "small talk" and...

Our 1:1 matchmaking process is designed to bypass the "small talk" and move straight to meaningful business. By onboarding all delegates and suppliers with comprehensive profiles, we allow both sides to rank each other based on genuine relevance. Using a transparent Green/Yellow/Red matching logic, we ensure every scheduled meeting is rooted in mutual, active interest rather than random assignment.

Because this isn't a "black box" AI algorithm, you have full control over who you meet. By the time you sit down, half the work is already done: you no longer need to spend time figuring out if you’re a match, you can spend the entire session figuring out how to work together effectively.

16:15 - 19:00

Afterparty and entertainment

19:00 - 00:00

Dinner and evening activities

Day 2, 4 March


09:30 - 11:30

Forum attendees invited to attend Performance Marketing Unlocked

11:30 - 11:40

Opening remarks, welcome address and introduction to the day

11:40 - 12:00

Fireside Chat: How marketing and finance actually agree

Behind every performance plan sits a quiet tension between marketing ambition and...

Behind every performance plan sits a quiet tension between marketing ambition and financial certainty. In this closed-door fireside chat, PureGym’s Digital Marketing Director explores how senior marketers work with finance to build forecasts that flex, reallocate budgets in-flight, and still land the number, without triggering a boardroom battle. A candid leadership conversation about payback expectations, scenario planning and the rules that make agile performance possible at scale.

12:00 - 13:00

1:1 meetings

Our 1:1 matchmaking process is designed to bypass the "small talk" and...

Our 1:1 matchmaking process is designed to bypass the "small talk" and move straight to meaningful business. By onboarding all delegates and suppliers with comprehensive profiles, we allow both sides to rank each other based on genuine relevance. Using a transparent Green/Yellow/Red matching logic, we ensure every scheduled meeting is rooted in mutual, active interest rather than random assignment.

Because this isn't a "black box" AI algorithm, you have full control over who you meet. By the time you sit down, half the work is already done: you no longer need to spend time figuring out if you’re a match, you can spend the entire session figuring out how to work together effectively.

14:00 - 15:00

1:1 Meetings

Our 1:1 matchmaking process is designed to bypass the "small talk" and...

Our 1:1 matchmaking process is designed to bypass the "small talk" and move straight to meaningful business. By onboarding all delegates and suppliers with comprehensive profiles, we allow both sides to rank each other based on genuine relevance. Using a transparent Green/Yellow/Red matching logic, we ensure every scheduled meeting is rooted in mutual, active interest rather than random assignment.

Because this isn't a "black box" AI algorithm, you have full control over who you meet. By the time you sit down, half the work is already done: you no longer need to spend time figuring out if you’re a match, you can spend the entire session figuring out how to work together effectively.

Close of the PMW Hosted Buyer Programme

15:00