PAID ACTIVITY PROFESSIONALS
hunting for the cutting edge tools and techniques for growth
SENIOR LEADERS
looking to harness media investments and opportunity gaps to drive business growth
BUSINESS LEADERS
looking to learn the latest trends driving new growth for brands
MARKETERS
seeking a blueprint for sustainable, profitable affiliate and partnership strategies
BRAND BUILDERS
determined to align performance with long-term equity
INNOVATORS
eager to unlock the next wave of performance channels
DECISION MAKERS
who want to connect marketing directly to business outcomes
BRAND-SIDE MARKETERS
seeking new ways to gain a competitive advantage in their sector
RETAILERS
searching for tips to grow leads, clicks and sales
B2B PROFESSIONALS
seeking to grow their sales pipeline
AUDIENCE DEMOGRAPHICS
- Over 1500 attendees at PMW Unlocked 2025
- Top 3 industries: retail/e-commerce, finance & FMCG
- Nearly 40% from large companies with 1,000 employees
- C Suite-7%, Heads of/Director- 35%, Manager-41%
- 114 FTSE 250 companies in attendance
