As we look towards 2024, understanding which aspects of your marketing to keep in-house and which to outsource is more crucial than ever. 

Whether it's SEO, PPC, social media, or emerging digital channels, learn how to strategically allocate your resources for maximum efficiency and impact in the evolving landscape of digital marketing. 

Moderator: Lucy Shelley, Tech Editor, Campaign 

Dive into privacy-first marketing strategies and tools that respect user choices while still delivering effective marketing outcomes.

Our panel of experts discuss the challenges of delivering personalised content while respecting user privacy in the age of GDPR and other regulations.

Moderator: Ian Gibbs, Director of Insight & Planning, DMA

• “Not all influencers are created equal” - distinguishing between those who build brand equity and those who drive sales
• The importance of aligning creator strengths with specific marketing objectives for optimal funnel impact
• How to leverage different influencer techniques to effectively target each stage of the marketing funnel

Moderator: Scott Guthrie, Director General, IMTB

In a world saturated with ads and content, it’s time to break the mold and engage your audience in a new way - through play!

In this session, you'll discover:

• How to tap into the human instinct to play as a potent tool for brand engagement
• Why marketing gamification is more than fun and games - an efficient approach for acquisition, engagement and loyalty, at every customer touchpoint!
• How gamified marketing comes to life with a variety of impactful brand success stories.

Thinking you’re late to AI today is like thinking you were late to the internet in 1996. You’re not. But waiting any longer to adopt it will create future challenges.

The foundations of its adoption lie in data - one of the biggest differentiators (and advantages) when it comes to successful AI application. In this session, DEPT® and Foot Locker will outline the steps to take to lay the foundations for success, as well as share real world examples (and results) of how to leverage data and AI within performance marketing strategies to create a competitive advantage.

In an age of fleeting TikToks and 280-character tweets, how do brands craft compelling narratives? 

This session explores the art and science of storytelling in the digital age, emphasising the need for brevity, impact, and relevance.

Key Points:

• The changing nature of storytelling in a digital world
• Crafting stories that stick in a scroll-happy culture
• The role of visuals, influencers, and user-generated content
• Evoking emotions: The key to memorable digital storytelling

Moderator: Scott Guthrie, Director General, IMTB

Our panel of industry leaders will discuss the rise of commerce media, why this digital powerhouse is set to overtake TV, and how data holders are engaging and partnering to enhance the customer journey. 

Key talking points:

• The rise of commerce media - what’s driving its growth?
• How commerce media partnerships are key to leveraging second-party data
• Loyalty 2.0 - the emergence of connected loyalty schemes
• How brands can develop a win-win-win model with advertisers and retailers

Moderator: Jyoti Rambhai, Premium Content Editor, Performance Marketing World

A Practical Guide to Understanding Algorithms

From the creation of hyper- personalised content to the rise of virtual influencers, AI is reshaping the way brands connect with audiences. However, with these advancements come significant challenges. The emergence of deepfakes threatens the authenticity of digital content, raising concerns about misinformation and the erosion of trust. Additionally, the fast-tracking of the creative process through AI poses questions about originality and the human touch in influencer campaigns.

This session promises a thought-provoking exploration of AI's dual role as both an enabler and disruptor in the influencer marketing domain.

In this session, Pontus Wiehager, CPO at BrightBid, will present a best practice guide to the main use cases for AI and automation in Google Ads. He'll also touch on emerging trends and innovation in using AI and automation in PPC such as dynamic price tracking.

Prepare to be educated and inspired to test out the latest in AI and automation for Google Ads!

Creative Content = More Conversions.

In today's cluttered digital landscape, crafting effective creative content is essential for driving results at every stage of the customer journey.

In this session, we delve into the art and science of creating content that resonates with audiences from initial awareness to final conversion.

This will be the year when the long-awaited demise of third-party cookies will become a reality. Changing technology means disruption for marketers and new toolkits to be adopted. 

Join this session to see how you can future-proof your strategy for the cookie-less world.

In an era where social media channels are proliferating and the lines between entertainment and marketing blur, creators are emerging as the new architects of social strategy. 

This panel delves into the transformative role of creators, the shift from celebrity-led campaigns to authentic creator content, and the rise of user-generated content in shaping brand narratives.

Moderator: Scott Guthrie, Director General, IMTB