2024 Agenda - Day One

Tuesday, 5 March 2024

Streams

08:30

Registration & Exhibition Open

Business Design Centre

09:25

Opening Remarks from the PMW Editorial Team

Main Stage

Main Stage

09:35

KEYNOTE: The Age of Authenticity: building trust in a digital-first world

Main Stage

Main Stage

09:50

KEYNOTE: Session details to follow...

Main Stage

Main Stage

10:15

FIRESIDE: An exclusive interview with an industry-leading CMO

Main Stage

Main Stage

10:40

MORNING NETWORKING BREAK

Networking Spaces

11:10

PANEL: Programmatic Advertising in 2024: trends, challenges, solutions, and predictions

Main Stage

Main Stage

11:55

FIRESIDE: Details coming soon...

Main Stage

Main Stage

12:15

LUNCH

Networking Spaces

13:15

OPENING: From Cart to Heart: eCommerce Journeys that Matter

eCommerce

eCommerce Stage

OPENING: Beyond the Algorithm: Humanising Data-Driven Marketing

AI, Tech & Data

AI, Tech & Data Stage

OPENING: Influencers and Brands: Crafting Authentic Narratives

Creator

The Creator Stage

13:20

PANEL: From eCommerce to s, m, and cCommerce - what’s next?

eCommerce

eCommerce Stage

PANEL: Generative AI Debrief: its journey, impact, and what's next?

AI, Tech & Data

AI, Tech & Data Stage

PANEL: Full Funnel Forward: master the influencer spectrum and optimise your campaigns

Creator

The Creator Stage

14:10

PRESENTATION: More details to follow...

eCommerce

eCommerce Stage

MASTERCLASS: 10 Ways You Can Utilise AI to Drive Performance

AI, Tech & Data

AI, Tech & Data Stage

PRESENTATION: Digital Dilemmas: AI in Influencer Marketing

Creator

The Creator Stage

14:25

PRESENTATION: The Role of AR/VR in Creating Immersive & Memorable eCommerce Experiences

eCommerce

eCommerce Stage

PRESENTATION: Storytelling in the Age of Short Attention Spans

Creator

The Creator Stage

14:40

CASE STUDY: ‘The Netflix of Food’: Exploring Domino’s Mobile-First Approach

eCommerce

eCommerce Stage

MASTERCLASS: 10 Ways You Can Utilise AI to Drive Performance

AI, Tech & Data

AI, Tech & Data Stage

PRESENTATION: Digital Dilemmas: AI in Influencer Marketing

Creator

The Creator Stage

15:10

AFTERNOON NETWORKING BREAK

15:40

PANEL: Zooming in on Gen Z: eCommerce Strategies for the Next-Gen Shopper

eCommerce

eCommerce Stage

PANEL: Ethics and Transparency in AI-enhanced Marketing

AI, Tech & Data

AI, Tech & Data Stage

PANEL: Creators at the Forefront: how creators are shaping social strategy

Creator

The Creator Stage

16:25

PRESENTATION: Boosting ROI with CRO - transforming clicks into revenue

eCommerce

eCommerce Stage

PRESENTATION: Cracking the Conversion Code: paid social meets organic influence

Creator

The Creator Stage

16:45

PMW UNLOCKED AFTERPARTY! 🎉

Networking Spaces

Contact the team


General enquiries

Customer Services

P: +44 (0)20 8267 4011

Speaking opportunities

Linda Eckefeldt | Conference Producer

Sponsorship opportunities

Samantha Johnston | Commercial Director

P: +44 (0)20 8267 4965

Sponsorship opportunities

Celine Yaseen | Account Manager

P: +44 (0)20 8267 4896