Convince my Boss

Need to convince your boss to give you 2 days out the office?

We get it.

The toughest part of attending any B2B event isn’t just finding the right fit, it's getting the green light from your company. That’s where we come in. To help you build a compelling business case for PMW Unlocked 2026 on 3-4 March, we’ve put together powerful materials.

Check out the email template linked below. With this, plus the speaker and agenda details, you’ll have everything you need to show why this event is a must-attend for your team.

We know that convincing others to invest in your professional growth while staying ahead of the curve can be a tough sell. But fear not, we’ve got your back! We’ve crafted a powerful, ready-to-send email that makes your case effortlessly. Just copy, paste, and hit send to your decision-maker. It’s your ticket to securing the support you need. Give it a shot - you’ve got nothing to lose and everything to gain!

---------

Subject: Permission to attend PMW Unlocked: Business case

Dear [Boss's Name],

I'm writing to request approval to attend PMW Unlocked, a specialist performance marketing conference taking place at the Business Design Centre on 3-4 March 2026.

This is not like the usual events we attend; it's a deep-dive into the cutting-edge strategies and technologies that are defining our discipline. Attending is a direct investment in our team's capabilities and our company's bottom line. And this year, they have introduced 6 stages that are tailored to different learning styles which I think would help me learn massively.

I've outlined a brief business case below, focusing on how this event will deliver a tangible return on our investment:

Why PMW Unlocked is the right investment:

Gain a Tangible Performance Uplift: The agenda is built around actionable, "how-to" intelligence. I will bring back new, proven strategies and tactics that we can immediately apply to our campaigns to improve efficiency and drive measurable growth.
Future-Proof Our Strategy: The digital landscape is changing daily. This event provides a crucial download on the next wave of innovation, from the impact of AI on bidding strategies to the future of measurement in a cookieless world. This ensures our strategy is not just effective today, but resilient for tomorrow.
Build a Powerful Network: The event brings together the UK's sharpest performance marketers, including leaders from Monzo, Amazon, and PUMA. I will use this as a unique opportunity to benchmark our own strategies, share solutions and build a powerful network of peers and specialist suppliers.

I am confident that the insights and connections gained from PMW Unlocked will provide us with a significant competitive advantage. I am happy to brief the team on my key takeaways and actionable strategies upon my return.

Thank you for your consideration.

Best regards,

[Your Name]