Patrick Williamson

At MPB, Patrick spearheads all digital marketing initiatives and recently led the transformation to bring paid media operations fully in-house. Under his leadership, MPB has scaled rapidly across geographies, achieving strong performance in high-growth markets like France and the Netherlands while maintaining operational excellence across more established regions. Patrick is known for his strategic approach to consumer-centric marketing and a strong belief in the power of testing, creative optimisation, and channel-specific insights. His work has driven meaningful reductions in customer acquisition costs while improving conversion rates through targeted landing page strategies and automation tools like Bannerflow and Supermetrics. Before joining MPB, Patrick honed his expertise agency-side, working across a range of consumer brands. Today, he brings a unique blend of creative agility and analytical rigour to MPB's growth strategy. With a passion for building high-performing teams and an eye on innovation, Patrick continues to push boundaries in digital marketing, proving that data-led storytelling can deliver both scale and customer trust.