3 content sessions highlights:
Paid social in new territory - Spending effectively and efficiently on new social platforms
Got concerns over rising costs of using digital? Join us to know how to make the most of your budget whilst still hosting a party on social.
Unpack the bidding and lottery systems across different channels to get the best out of your buck
Depend upon different platforms depending upon your paid spend targets, and what the platforms can provide.
Explore paid media potential on new platforms, or platforms with refreshed privacy and accessibility requirements.
Attribution & incrementality: Solving marketing's holy grail
It is no longer a question of whether you know which 50% of your marketing is wasted. CFOs demand that marketing delivers value that is truly incremental. In this session, renowned marketing evangelist Avinash will share frameworks that you can apply to help you understand:
Why attribution is an incomplete quest
The three types of incrementality measurement
How to build a scorecard that will make the CFO your best friend (super handy in these challenging economic times!).
Thinking outside of the box - how can brands be noticeable in an era of endless creativity?
As marketing campaigns continue to evolve, it is becoming more difficult to find a cultural niche that keeps consumers coming back. Join us to talk about the new ways that you can market your products to an ever expanding global audience.
Gain resilience to adapt and evolve through pivotal trend shifts across social platforms.
Use performance measurement to inform your creative choices, in conjunction with what audiences crave.
Distinguish your brand from the rest by being culturally significant to your audience through ethos and trusted communications.
