• Engaging consumers during a cost of living squeeze
• Realise the full potential of data-driven marketing in your organisation 
• Use audience insights and channel knowledge to deliver trackable performance and demonstrable ROI
• Harness the role of automation in creative engagement and audience attribution
• Deliver more creative and compelling customer experiences with exciting, new advertising alternatives like Web3 (innovation in advertising)

Utilising the 5A’s (Audience, Assets, Access, Attribution and Automation to become a digital transformation champion, deliver growth, engagement and enriched customer experiences

• Creating an Omni channel digital first strategy that delivers consistent and seamless business touch points 
• Embedding technology  into your organisation in a meaningful way that drives customer experience and engagement
• Increasing efficiency and business agility through data driven customer insights 

• Tackling the challenges around data, privacy and the demise of the third party cookie – what these big data changes mean for performance marketing
• Refreshing your strategy to ensure you are ahead of the game when it comes to lead and data generation 
• Improving your first-party data capture and storage capabilities
• Creating data clean rooms to ensure first-person data privacy in first-party data capture
• Key lessons learnt along the way – what we would do differently now 

ChatGPT is changing the way people are thinking about search and Bing’s recent announcement of the integration of ChatGPT poses some challenges for Google. Retail media has usurped traditional search at the bottom of the funnel for a number of brands. Social platforms are increasingly being used as search engines. Google is now grouping its inventory into one simple buy. Is 2023 the year search changes forever? 

• Why should I worry about attribution?
• What are my options?
• What should I do for my brand?
• How do I get more help with this?

Got concerns over rising costs of using digital? Join us to know how to make the most of your budget whilst still hosting a party on social.

• Unpack the bidding and lottery systems across different channels to get the best out of your buck
• Depend upon different platforms depending upon your paid spend targets, and what the platforms can provide.
• Explore paid media potential on new platforms, or platforms with refreshed privacy and accessibility requirements.

Get answers to the eComm questions you didn’t even know that you had!

Siloed media planning leads to siloed media measurement. As a result, the full picture of marketing effectiveness is distorted, misattributed, or unacknowledged. This leaves marketers with the challenging task of justifying marketing spend with one hand tied behind their backs. The board room becomes sceptical and CMOs face increasing amounts of pressure to justify a focus on anything other than the most immediate of short term returns. 

Join us for a session in which we unpick how successfully B2B marketers are measuring marketing impact, and what best practice campaign measurement means for marketing effectiveness. 

• Can you deliver targeted adverts based on specific criteria relevant to individual households?
• How can addressable platforms maximise the effectiveness of campaigns?
• Is the growth in advert-supported content providers accelerating the growth of TV advertising?

Strictly algorithmic search optimization is both great for audience rankings and for the bank. Join MediaVision to explore how organic SEO can help brand growth across multiple channels. 

• Access unrivalled metric measurement to gain true insight into audience thinking and buying
• Respond to performance analysis through demand-focused marketing, tailoring output to audience preferences
• Create a balance between the organically produced content and paid media.

Disposable income is down. Price pressures are up. How do brands navigate these choppy waters, increase revenue whilst being responsible and empathetic in their marketing and business practices? 

In this session, you will learn how to: 

• Execute responsible and authentic marketing in a cost-of-living crisis 
• Retain existing customers with relevant and useful messaging at the right time 
• Reduce wasted marketing budget through more intelligent data use

In the rapidly evolving world of social media, how can you ensure you know where your customers are and can deliver a consistent message across  multiple platforms?

The third-party cookie phase-out leaves many marketers wondering how they will continue to measure customer journeys and optimise conversions. Enter: Conversion Modelling. 

In this session, SegmentStream will share how you can obtain an accurate and holistic view of the customer journey and how Conversion Modelling helps uncover valuable insights into customer behaviour, even in a post-third-party cookie world.

Artificial Intelligence is pushing the boundaries of what we thought was possible. It also means that as marketers, we have a lot to learn when it comes to finding the equilibrium between digital dictum and creative conscience. 

Join BrightBid to find the sweet spot that places your business at the forefront of user search.

• Listening to your customers and using insight to delight them and drive advocacy
• Leveraging useful and helpful content to stand out from the crowd, build trust and win long term loyalty
• Understanding and anticipating customer needs to deliver unique and engaging experiences

Session information to follow...

Grabbing attention on social channels needs creative which changes constantly to get traction with customers in search of something new. How can you stand out from the crowd? Can you expect every campaign to work? And how can you use past performance to help you find the next big thing?

• How leveraging the right media channels to connect the dots between content and commerce can drive growth for your business.
• What commerce maturity looks like across different platforms and how to get there.
• How to drive change within your organisation.

As marketing campaigns continue to evolve, it is becoming more difficult to find a cultural niche that keeps consumers coming back. Join us to talk about the new ways that you can market your products to an ever expanding global audience.

• Gain resilience to adapt and evolve through pivotal trend shifts across social platforms.
• Use performance measurement to inform your creative choices, in conjunction with what audiences crave.
• Distinguish your brand from the rest by being culturally significant to your audience through ethos and trusted communications.

You’re familiar with affiliate marketing, but where is it heading in the next 5 years? With a steer towards audio-visual stimulation through a video platform push, join industry leaders to discuss the future of affiliate impact on digital advertising.

• Unpack the future of paid-for posts, and how effective they will be in a digital world that pleads for authenticity
• Work with talent to highlight and share important stories that resonate with brand image
• Commit to building advocacy and concepts over longer windows of time

In the midst of Roe v. Wade reversal, Flo Health was faced with a privacy problem that made users question their safety online. Join Flo Health Inc. to learn how they adapted their platform and infrastructure to suit their audience, regaining trust and strengthening brand.

• Ignite social projects to contribute to a cause, whilst also promoting community amongst your audience
• Tune brand interests around those of your audience by introducing discourse that is important to them.
• Develop your own privacy system to suit modern regulations, but also to make your audience feel safe

Got a product and looking for a revived approach to take it to market? Not sure how to find your niche? Join us for a discussion on finding the right audience for you by better understanding  the affiliate market.

• Manage a team of affiliates that work for the scale of your business, and for the aims of the business model.
• Don’t be scared of going old school - direct mail and reliance on creators consistently delivers results
• Be scalable, but know the risk that comes with ever changing innovation and the need to be efficient.

In October 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’.

People are already becoming more aware of the metaverse; roughly half of adults (52%) in 29 countries, particularly younger generations, say they are acquainted with the metaverse, and many believe that these experience will have a significant effect on our entertainment, learning, and work lives over the next couple of years.

• In this session, Tim will share the latest insights from Ipsos research and answer the questions:
• How to better define the metaverse?
• Will the metaverse be 'the next internet'?
• What marketers should consider about their brand's approach?

• Designing a truly personalised ad experience to reach audiences based on emotion- and personality-based criteria
• Combining viewership data from social channels with first party website data to create a detailed picture of customer journey
• Identifying synergies between branding and performance marketing efforts, to make data-driven decisions to optimise future brand campaigns

It is no longer a question of whether you know which 50% of your marketing is wasted. CFOs demand that marketing delivers value that is truly incremental. In this session, renowned marketing evangelist Avinash will share frameworks that you can apply to help you understand:

• Why attribution is an incomplete quest
• The three types of incrementality measurement
• How to build a scorecard that will make the CFO your best friend (super handy in these challenging economic times!).

Demystifying the omnichannel approach to acquisition

Bridge the online-offline gap by embracing the non-linear customer journey

Comparison sites dominate the landscape across a number of finance affiliate verticals. In this session we will explore their role and the value they add to consumers. 

Are you missing the secret ingredient to performance marketing?

• Tried and tested results - How promotions can increase sales, retain customers and help you stand out from the crowd
• Bridging the gap between creative marketing ideas and compliant legal execution
• Knowing the rules of social media promotions
• How partnerships & affiliations can enhance your promotions.

• John spent 4 years causing social media chaos for innocent smoothies. Drunk tweets, online arguments, LinkedIn bans...he didn't do things by the book, but he did deliver a 215% ROI, and get a blue drink to outperform the John Lewis Christmas ad. It's almost like chaos is a legitimate strategy.

John'll be chatting about how breaking the rules gets results, and how LinkedIn is an untapped gem of a channel...until you get banned

In this session, Katrien Grobler will share how using marketing techniques from old-school brand development increased reach by 1000% on the same budget.

• Using Vodafone, eCommerce and start-up case studies to demonstrate how purposed consumer-centric messaging can supernova growth.
• Touching on maturing markets, full-funnel optimisation and back-to-basics consumer-obsessed approach supported with solid planning and strategy.
• Katrien will also briefly touch on how suffering from Lupus and losing her hair at the top of her game made her a better marketeer.

Tactics to better share, inform and drive growth!

• How should brands use performance marketing to navigate financial instability?
• How are privacy concerns shaping the future media mix?
• What role will new and emerging technology play in driving engagement?