DAY 1: 1ST MARCH 2023

Registration & morning refreshments

09:00 - 09:10

Welcome remarks from the Editor

Main Stage

09:10 - 09:55

Thought Leadership Panel: The evolution of marketing – why all marketers should be Performance Marketers

Main Stage

  • Engaging consumers during a cost of living squeeze
  • Realise the full potential of data-driven marketing in your organisation 
  • Use audience insights and channel knowledge to deliver trackable performance and demonstrable ROI
  • Harness the role of automation in creative engagement and audience attribution
  • Deliver more creative and compelling customer experiences with exciting, new advertising alternatives like Web3 (innovation in advertising)

09:55 - 10:25

The digital-first approach to attribution: Why performance marketing should lie at the heart of your organisation’s culture

Main Stage

Utilising the 5A’s (Audience, Assets, Access, Attribution and Automation to become a digital transformation champion, deliver growth, engagement and enriched customer experiences

  • Creating an Omni channel digital first strategy that delivers consistent and seamless business touch points 
  • Embedding technology  into your organisation in a meaningful way that drives customer experience and engagement
  • Increasing efficiency and business agility through data driven customer insights